![]() ![]() Creating a film studio and tapping into the wealth of film knowledge in the surrounding area was a logical step. Mirakian said overcoming the challenges of the pandemic has drawn arts organizations closer because everyone is trying to figure out the best way forward. His team reached out to organizations such as the Atlanta Symphony Orchestra, which has been streaming recorded concerts since September, and Opera Philadelphia for digital guidance. But Zvulun and his staff thought about how to make the experience different. Streaming opera is nothing new the Metropolitan Opera has broadcast its Live in HD series to movie theaters since 2006. “We think (streaming) is not just a flash in the pan we think this is the future.”Įven before securing the award, Zvulun had been focused on staffing a digital team that could provide content for housebound audiences. “As with many arts organizations, the pandemic has forced us to look at our business and how we can reach more people in different ways,” said Ashley Mirakian, the opera’s chief of marketing and audience development. The digital platform is an obvious, safe alternative to live concert viewing in the coronavirus era. A streaming platform and digital studio may have been somewhere in Zvulun’s eventual plans for the opera, but in the current pandemic reality, streaming is nearly the only way to deliver new performances to audiences. Tomer Zvulun has dedicated his time as general and artistic director at the Atlanta Opera to integrating technology and digital thinking into performances. Content can be purchased a la carte or viewed with a subscription for $99 a year or $15 a month. The premiere of the second big tent production, “Pagliacci,” as well as the exclusive “Love Letters to Atlanta” song series, is planned for the coming months. The grant money will also fund infrastructure enhancements and the creation of a digital film studio.Īccessible through the Atlanta Opera’s website, Spotlight Media currently offers a videotaped version of “Kaiser of Atlantis,” performed in October as part of the Molly Blank Big Tent Series at Oglethorpe University, and “Mezzo Extravaganza,” which highlights arias by Jamie Barton, Gabriella Beteag, Daniella Mack and Megan Marino. These digitization efforts will replace the audience experience during the pandemic and complement live performances once unrestricted opera begins again in Atlanta. Atlanta Opera fans can now enjoy staged productions and exclusive content on the new web-based streaming platform, Spotlight Media, thanks to a half-million-dollar grant from the Lettie Pate Evans Foundation. ![]()
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